Do you have a dedicated area for blogs on your website already? If so, congratulations: it’s definitely the right thing to do. These days, blogging is an exceptionally valuable tool in a business’ marketing armory. However, if you’re not going the extra step and taking advantage of relatively easy search engine optimization protocols, you’re still missing out.
Here, we run through quick hints and tips to help you maximize your blog’s benefits. The first and most important consideration for any business is that your blog is kept up-to-date. Customers and search engines alike love fresh content to crawl. That’s in part how we identify sites that are authoritative: by assessing how frequently and recently they have been updated. So don’t just throw a few posts on desultorily over the first few months and then forget about it. Schedule time to make regular updates. Whether you do this weekly, fortnight or monthly, ensure you carry out a little research on pertinent keywords and phrases you should be including. Search engine optimization is all about ensuring content is relevant to your potential customers’ needs, so you’ll want to include the kinds of words and phrases they’ll be entering into their search engines when looking for businesses like you. Try using online resources, such as the Google AdWords Keyword Tool, to find words that are similar to what you’re writing about. Alternatively, make use of a professional SEO agency to research and draw up lists of words that your competitors are using, or that you should be using.
Don’t go mad with these, though. SEO doesn’t mean repeating keywords so much that the reader loses sight of the piece’s message! Use them sparingly, but strategically. You want your relevant keyword to appear in the blog’s title. Include it in headings and subheadings; and mention it early on, in your introductory paragraph. Ensure it appears in your concluding paragraph, and perhaps once more within the body of the text. Next, ensure that the keyword appears behind the scenes, for the search engine’s benefit: position it within your meta-description and title tag for the page. If you’re including images – which you undoubtedly should! – don’t leave them out of the optimization process. SEO experts advise that the file name and alternate text boxes should feature your keywords too. When you’ve completed your text for the blog, have a look over it. Have you mentioned any other articles, industry champions or authoritative resources for readers? If so, hyperlink to the relevant pages of their websites. This is one easy way to start building valuable links that will score you points with the search engines. Don’t forget to advertise your blog on social media, wherever you have a presence. And, of course, include a subscription option on your own webpage, so readers can receive instant notification of new blogs, to prompt them to keep coming back!
If you’re lost when it comes to search engine optimization, or as a busy business owner, you simply don’t have time to think of interesting topics for blogging, why not turn to the experts? Professional content writers for the web will ensure your blog is kept vibrant, up to date and best of all, search engine optimized to the hilt.